{"id":3781,"date":"2020-03-12T12:15:08","date_gmt":"2020-03-12T12:15:08","guid":{"rendered":"https:\/\/dhp.co.uk\/?p=3781"},"modified":"2020-08-18T12:52:44","modified_gmt":"2020-08-18T12:52:44","slug":"__trashed-11","status":"publish","type":"post","link":"https:\/\/dhp.co.uk\/__trashed-11\/","title":{"rendered":"Supporting the viability of long-term growth"},"content":{"rendered":"\n

If you are a CEO, one of your many responsibilities is likely to be leading the development and execution of your company\u2019s long-term strategy in order to maximise shareholder value. And maximising shareholder value usually means growing the business \u2013 growing sales, revenues, margins and  profits. As a result, considerable time needs to be  devoted to overseeing product development, marketing, sales and people. This is the essence of a profitable company \u2013 designing and developing new products or services, engaging with your target markets and acquiring large volumes of new business. Yet these activities will fail to deliver anticipated profits unless the business also achieves operational excellence. At the heart of any successful business is an effective operation that delivers competitive advantage.<\/p>\n

Operations \u2013 a facilitator of growth<\/h2>\n

Although operations may not be viewed as a direct driver of growth, it is most definitely a critically important facilitator of growth.<\/strong> Intelligently-engineered products or services, a bold and compelling marketing strategy and a confident and capable sales force are all key components to achieve success. But your effort in these areas may suffer if they are not supported by efficient and effective operations.<\/p>\n

In my experience I\u2019ve seen a business attempt to drive additional volume through an operations team that isn’t geared up to manage the workflows. As a result, they inevitably erode the whole customer sales experience, resulting in high attrition rates in the sales pipeline.<\/p>\n

This impacts on both new and existing customers, damaging service levels and weakening customer satisfaction. Having an ineffective operations team can unravel all of the excellent work carried out by your development, marketing and sales activities<\/p>\n

To prevent the above happening, it’s important to know if your existing operations in both the front and back office have the capability and capacity to take on new business.<\/p>\n\t

Growth is never by mere chance; it is the result of forces working together.<\/p>\n