A big challenge facing many Leadership teams will be how to reduce costs without limiting growth. Generating more sales will often require additional heads in the back office to service customers, with the result that as new business volumes increase, so do unit costs. Profits will decline as the back office continues to expand, which creates a challenge of how to grow the business as well as controlling and reducing costs.
Operations are key to growth
The back office operations is not a direct driver of growth and is often overlooked. However, operational activities fundamentally underpin growth, since it's the back office that delivers on written new business generated by sales and marketing. It provides the key to delivering the customer experience and is often the differentiator for competitive advantage.
Growth is never by mere chance; it is the result of forces working together.
The combustion comparison
Aligning growth with operations
Those who cannot change their minds cannot change anything.
George Bernard Shaw